PROJECT 3
SWEAT HOUZ PROMOTIONAL VIDEOS
COLLABORATION
In the fall of 2022, I had the opportunity to work on an exciting project for Legacy Franchise, the company behind Sweat Houz, a wellness and fitness brand. We were commissioned to create a series of videos aimed at raising awareness about their services and reaching a broader audience.​​​ To effectively target the right audience, we started by collaborating with the Sweat Houz team to identify their key demographics, age groups, and user personas. Using this information, we developed avatars and cast actors who represented these profiles, showcasing real-life interactions with their products in our video production studio. Additionally, we organized and filmed two guest speakers from the fitness industry to discuss the benefits of Sweat Houz's services. These experts also participated in a podcast to further engage the audience and provide valuable insights into the wellness offerings.
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As a co-producer alongside David Ross, I was responsible for assembling a talented team and crew to execute the vision. This involved hiring the right personnel and renting the necessary film cameras and equipment to ensure a smooth production process.
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In total, we successfully produced 63 videos, each tailored to fit different aspects of Sweat Houz's campaign, helping them connect with their audience and elevate their brand presence.